Archive for 'The Digital Marketing Qualifications'

Diploma in Digital Media and Branding

Posted on26. Dec, 2011 by admin.

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The buzz words and the techniques to build brands both offline and online. Find out more about offline and online branding. Get behind the vocabulary to crack the acronyms: ACORN, ROMI, PESTEL and POS. Go beyond the abbreviations: SMS, MMS, SEO and RFP. Ensure you understand conversation banners, consumer psychology and models of communication. Discover [...]

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Diploma in Digital Campaign Planning

Posted on26. Dec, 2011 by admin.

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The Diploma in Digital Campaign Planning gives you essential knowledge, the jargon and the techniques to create campaigns using online marketing. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the buzz words and abbreviations: SEM, SEO, SMS, affiliates, email marketing and Web 2.0. Ensure you understand [...]

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Diploma in Digital Metrics and Analytics

Posted on26. Dec, 2011 by admin.

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This qualification gives you essential knowledge, the buzz words and the techniques to gain insight into digital metrics and analytics. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the jargon: CAWI, netnography, tagging, logfiles, sentiment, bounce rates, MROCs and DORCs. Ensure you understand web analytics, how [...]

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Diploma in Mobile Marketing

Posted on26. Dec, 2011 by admin.

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Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium is referred to as ‘always on and always connected’ and provides new ways for organisations and brands to connect with customers across all sectors. Awarded by the World’s Largest Organisation of Professional Marketers The Digital [...]

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Diploma in Digital Marketing

Posted on26. Dec, 2011 by admin.

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The Diploma in Digital Marketing gives you the core knowledge and skills on what digital marketing is about, the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, [...]

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