Diploma in Digital Marketing - Digital Marketing Course

Diploma in Digital Media and Branding

admin — Mon, 26 Dec 2011 20:49:05 +0000

The buzz words and the techniques to build brands both offline and online. Find out more about offline and online branding. Get behind the vocabulary to crack the acronyms: ACORN, ROMI, PESTEL and POS. Go beyond the abbreviations: SMS, MMS, SEO and RFP. Ensure you understand conversation banners, consumer psychology and models of communication. Discover how official web sites, adverts and promotional activities can complement consumer generated media to build an organisation’s assets.

Diploma in Digital Media & Branding consists of;

Unit 1: Digital Marketing Essentials
Unit 2: Marketing & Consumer Behaviour
Unit 3: Integrating Digital Media & Branding

Awarded by the World’s Largest Organisation of Professional Marketers

The Digital Marketing Qualifications are awarded by the Chartered Institute of Marketing (CIM) and accredited by the CAM Foundation (a specialist awards unit of CIM). Being a member of The Chartered Institute of Marketing (CIM) will help you stand out from the crowd no matter where you are in your career. With over 100 years of experience, CIM can help you get the most out of marketing.

Unit 1: Digital Marketing Essentials

Aims & Objectives – This unit aims to provide you with the skills and knowledge necessary in planning digital marketing campaigns within organisations. The unit has three sections – campaign tools, their application, and monitoring digital marketing.

More specifically, the unit covers Search Engine Optimisation (SEO), Pay-per-click (PPC), new and emerging advertising media, email marketing, viral marketing, online PR, affiliate marketing and social media, digital metrics in the form of Voice of the Customer (VOC), A/B Tests and Usability studies, legislation, regulations and codes of practice.

Unit 2: Marketing & Consumer Behaviour

Aims & Objectives – This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Unit 3: Integrating Digital Media and Branding

Aims & Objectives – This unit aims to provide you with a good understanding of the fragmented nature of media management. It will equip them with the skills and knowledge that are necessary in evaluating and integrating brand propositions both online and offline. The four sections comprise of: offline media such as print, radio and television; online digital media including mobile communications; integrated communications and integrated branding communications, and key performance indicators in integrated marketing communications (IMC).

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Fill out the form on the right to download latest brochure, prices and view some sample content from this course —>

Diploma in Digital Campaign Planning

admin — Mon, 26 Dec 2011 20:40:29 +0000

The Diploma in Digital Campaign Planning gives you essential knowledge, the jargon and the techniques to create campaigns using online marketing. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the buzz words and abbreviations: SEM, SEO, SMS, affiliates, email marketing and Web 2.0. Ensure you understand how to plan, execute and evaluate digital campaigns and how to organise for success.

Diploma in Digital Campaign Planning consists of;

Unit 1: Digital Marketing Essentials
Unit 2: Marketing & Consumer Behaviour
Unit 3: Implementing Digital Campaigns

Awarded by the World’s Largest Organisation of Professional Marketers

Unit 1: Digital Marketing Essentials

Unit 2: Marketing & Consumer Behaviour

Unit 3: Implementing Digital Campaigns

Aims & Objectives – This unit will provide you with insight and some of the skills and knowledge to implement digital communications projects.
Central to the unit will be an exploration of the new models and approaches that are now governing digital communications: these include web2.0-3.0, social networking, blogging, and subscription-based communications tools.

NEXT STEP
Fill out the form on the right to download latest brochure, prices and view some sample content from this course —>

Diploma in Digital Metrics and Analytics

admin — Mon, 26 Dec 2011 20:28:19 +0000

This qualification gives you essential knowledge, the buzz words and the techniques to gain insight into digital metrics and analytics. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the jargon: CAWI, netnography, tagging, logfiles, sentiment, bounce rates, MROCs and DORCs. Ensure you understand web analytics, how to design online questionnaires and how to choose commercial tools.

Diploma in Digital Metrics and Analytics consists of;

Unit 1: Digital Marketing Essentials
Unit 2: Marketing & Consumer Behaviour
Unit 3: Web Analytics and Social Media Monitoring

Awarded by the World’s Largest Organisation of Professional Marketers

Unit 1: Digital Marketing Essentials

Unit 2: Marketing & Consumer Behaviour

Unit 3: Web Analytics and Social Media Monitoring

Aims & Objectives – Web analytics reviews the effectiveness of company communications and customer interactions on a range of digital marketing platforms including website, social media presences and mobile marketing. Social media monitoring involves using tools to listen to conversations about a brand across digital platforms and taking appropriate action.

The unit focuses on developing an understanding of KPIs, selecting measurement tools, analysing reports to improve performance and creating tests to improve owned and bought media messages.

NEXT STEP
Fill out the form on the right to download latest brochure, prices and view some sample content from this course —>

Diploma in Mobile Marketing

admin — Mon, 26 Dec 2011 15:27:00 +0000

Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium is referred to as ‘always on and always connected’ and provides new ways for organisations and brands to connect with customers across all sectors.

Awarded by the World’s Largest Organisation of Professional Marketers

Diploma in Digital Marketing consists of 3 Units;

Unit 1: Digital Marketing Essentials
Unit 2: Marketing & Consumer Behaviour
Unit 3: Principles of Mobile Marketing

Unit 1: Digital Marketing Essentials

Unit 2: Marketing & Consumer Behaviour

Unit 3: Principles of Mobile Marketing

This unit will provide an introduction to good practice in mobile marketing and explore how it fits within the communications mix. It will also look at ways in which the channel can be maximised and how success in mobile marketing can be measured.

NEXT STEP
Fill out the form on the right to download latest brochure, prices and view some sample content from this course —>

Diploma in Digital Marketing

admin — Mon, 26 Dec 2011 15:10:38 +0000

The Diploma in Digital Marketing gives you the core knowledge and skills on what digital marketing is about, the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

Awarded by the World’s Largest Organisation of Professional Marketers

Diploma in Digital Marketing consists of 3 Units;

Unit 1: Digital Marketing Essentials
Unit 2: Marketing & Consumer Behaviour
Unit 3: Digital Marketing Planning

Unit 1: Digital Marketing Essentials

Unit 2: Marketing & Consumer Behaviour

Unit 3: Digital Marketing Planning

Aims & Objectives – This unit aims to provide you with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, measurement and evaluation of successful campaigns.

NEXT STEP
Fill out the form on the right to download latest brochure, prices and view some sample content from this course —>

Digital Marketing Success

admin — Fri, 26 Nov 2010 17:37:12 +0000

Digital Marketing Success can be easier than you think. Digital Marketing Success qualifications are designed for marketing professionals who want specialist knowledge and understanding of what digital marketing is and turn that knowledge into successful marketing strategies.

The Diploma in Digital Marketing for success is about putting digital marketing into practice. Doing the work, running the digital campaigns and what you need to be aware of. This is for people whose role might involve them working with digital media and implementing strategies that involve digital media. This qualification also looks at the fast changing landscape of social media and emerging trends.

5 Mobile Marketing Tips for Events

admin — Fri, 26 Nov 2010 17:28:39 +0000

Mobile marketing is one of the current hot topics in marketing circles but it’s not always the easiest marketing channel, especially for venues, event organizers, event promoters and bands. The problems are two-fold. First, some marketers assume that their customers will see mobile marketing as an invasion of privacy because promotions by SMS message or mobile flyers are unusual and unexpected. Secondly, the cost of sending even standard SMS messages, let alone more involved interactive mobile campaigns, can be quite high.

But mobile marketing can be one of the most rewarding channels of promotion, putting marketers and event promoters in touch with people while they are on the go, out and about, and potentially looking for things to do in their area. With a wealth of online tools available for mobile campaign creation, it’s also becoming easier and cheaper to put together a marketing plan utilizing mobile phones. Finally, the privacy issues can be addressed by making it easy for customers to opt out of campaigns and by running text-in marketing in which customers send you a text first, to a specific shortcode, before they receive any marketing material. This ensures that only truly interested customers receive your messages.

So if you’re ready to get started with a mobile campaign, here are five top tips to keep in mind when building a marketing strategy.

Dress up your SMS! Don’t just send a text, create a mobile-friendly website. Did you know that almost every phone five years old or less can access simple mobile webpages? Use images and basic formatting to create a page that matches your print flyers.
Create a text-in campaign where attendees can text in to enter a competition, get event details or get on the guestlist. You’ll collect their contact details and they’ll get a great mobile offering.
Put the details of your text-in mobile campaign in your press release and online event listings so that visitors to third party sites and reading about your event online will be able to access the mobile campaign as well.
Include a poll in your mobile messages and ask people to answer either on a mobile website or when they text back. You’ll get great data (like, “What kind of artist would you like to see at the next event?” or “What is your favourite mixed drink at the bar?”).
Include a link to your Twitter and Facebook profiles in SMS messages and mobile flyers. So many people use these services on their phone – make it easy for them to connect with your brand on social media on their phone.

Source: Article from articlesbase.com

Mobile Vision – Augmented Reality

admin — Wed, 24 Nov 2010 01:42:01 +0000

For Digital Marketers, Mobile is now the most game changing development in the market place. Mobile internet browsing has now become fast, accessible and the user experience is accelerating to a point where it is replacing the use of your standard hardware devices like laptops. There are now many good marketing examples of the use of SMS to build up customer relationships, for example, some banks now notify their customers by text when they are overdrawn, when their salary clears etc

The question is where is this going next? Augmented reality…

Augmented reality, a concept once confined to the Sci-Fi world and previously labelled virtual reality, is now becoming very real as software developers are creating next generation applications. This concept is the most exciting development in mobile to date as it goes way beyond avatars and made up VR worlds and actually maps onto real life. Surprisingly, it is also proving very helpful in day to day activities.

The new applications on Apple’s iPhone work by using the mobile phone’s camera, GPS, motion sensor and the internal compass. Pointing your phones camera at your surroundings allows your phone to locate exactly where you are. Small boxes containing information appear on screen which can tell you where the nearest place to eat is or where the nearest tube station is located. Additional layers of detail also appear on screen such as distances. If you then point your camera towards the ground, arrows will appear directing you towards the location of your choice.

Play the video on the link below to see this in action!

http://news.bbc.co.uk/1/hi/8193951.stm

By allowing us to map previously internet confined information on to real life situations, it’s safe to say augmented reality applications are here to stay and are going to play a big part in the way we use our mobile phones in the future

Market Research Mix – The 4 Ps

admin — Wed, 24 Nov 2010 01:34:26 +0000

Here is a useful Video tutorial on the 4 Ps. The 4 Ps from the author himself, Nigel Bradley. Click above to launch the tutorial.

Social Media in Plain English

admin — Wed, 24 Nov 2010 01:20:16 +0000

A simple story that illustrates the forces shaping social media